Google Analytics shows where people went, but Hotjar discovers where people were thinking of going. Each visitor’s session to a website or app is recorded and can be played back like a DVR with Hotjar. As a UX Researcher, you can define patterns and find out why they are getting stuck. For example, if your site has a banner to signup for a demo, but clicks are low. You can create a pattern that says every time a user hovers over the banner but clicks somewhere else, record the session. Then you can go back and find out why. Hotjar can do so much more. Explore it today!