Recently Dunkin’ Donuts rebranded to just Dunkin’. However when they rebranded, they were unable to attain the web address dunkin.com! The challenge is as a consumer, they will type in the URL into a web browser expecting the organization owns it. When you type in the URL currently, it redirects you to Dunkin Works, a training organization. Your organization’s URL is one of your most important commodities so make sure you secure the .com, .net, .org, .io, and everything else that matters. Don’t Fear The Forward!