Tell Subway: Good Example of Consumer Feedback

Subway is now approaching McDonalds as the number one fast food restaurant in America. In 2011, Subway surpassed Burger King and moved into second among popular fast food chains. Could Subway’s rise to the top be centered on the fact they are listening to consumers better?

On every purchase, Subway gives you a receipt with the opportunity to rate your experience; in return, you get a free cookie. How does your company get consumer feedback? How are you treating your customers? Can you learn a lesson from Subway? How often are you asking your customers what they think? Don’t be afraid to ask.

http://tellsubway.com

How Do Your Customers Really Feel?

Do you know how your customers feel? When was the last time you sent them a survey? a thank you? How connected are you with the people you serve? If you think your customers are happy, perhaps they are putting on a false smile? I urge you today to send our a survey and get in touch with what your consumers are saying.

Take A Fan Survey

I recently attended a sporting event and on the back of my ticket stub was an invitation to take a survey to win $2,000. The survey stated that no personal information was required. I went to fill the survey out and I was surprised as I progressed through it, how many questions were listed. I also did not like the fact that the progress indicator at the bottom of the screen did not accurately represent how many questions were left. Writing a survey is a skill.

Tips For Writing a Good Survey

• List your priorities first. What do you want to get from the survey?
• Ask specific questions from your audience
• Use precise questions
• Limit open ended questions – free to give the answer they want
• Limit closed questions – give a choice of answers to
• Balance between open and closed questions

Here is a nice guide that Survey Monkey put together to increase response rates.
Here is the link to Fan Survey – http://fansurvey.net

Best Buy Wants User Feedback

Best Buy has always been on the cutting edge when it has come to consumer feedback. Best Buy has been a strong player using Twitter to respond to consumer tech questions. Now the technology enthused company has launched a website with one goal in mind, gather your feedback to improve their company. If your company is looking for a way to improve, you should consider Best Buy’s example.

http://bestbuyideax.com/

Tell Dunkin Good Survey

Next time your leaving your local restaurant check the bottom of your receipt for a survey. Most companies now have a quick questionnaire for you to complete to describe your experience. The surveys are usually taken over the phone, but more are moving to the Internet.  Dunkin Donuts has a quick online survey that will generate a code you can write on your receipt to redeem for a complimentary donut.

I am constantly amazed by surveys because they are great ways to gauge feedback from your customers. Are you giving an outlet for consumers to tell you what they think about your product(s)? Check out the questions on Dunkin’s online survey, purchase required.

https://www.telldunkin.com/

Starbucks Consumer Friendly

Why is there still a Starbucks on every corner? Starbucks gives consumers what they want and their recent Frappuccino campaign blatantly displays it on their cup liner.