New Mobile App Tool Improves Your SEO
In the beginning, search engine optimization focused solely on indexing of your website. Now your website, social media and mobile apps are just as important when calculating your organic search listings. Now from the convenience of your mobile device, you can monitor your app’s search engine rankings. You can also keep an eye on your competitor’s app activity too. App Store Optimization is the new SEO tool. Thanks to CIA Mike for the tip.
Do you know how your mobile app is impacting your organic search engine rankings?
Tech Crunch App Store Optimization Story
Best Buy On SEO
How do you build your company’s brand and garner high search rankings? You build a knowledge center and give your customers answers to their questions.
Best Buy has created an excellent resource to guide you through questions about that electric gadget you just bought. Best Buy On has in-depth articles and videos describing how to use or hookup certain features on your recent purchase.
If your company is searching for a way to connect to your customers and be rich in online content, then follow Best Buy’s example.
SEO Resources
Are you taking care of your SEO? Are you balancing your SEO food group pyramid with social, content, link, etc…? Looking for some quality Search Engine Optimization Resources? Below is a link of some great sites.
SEO Success Pyramid
- SEO Success Pyramid
- Search Engine Land
- Search Engine Guide
- SEO Book
- SEOmoz
- Keyword Discovery
- WordTracker
- WordStream
- Firefox Web Browser
- SEO for Firefox
- Google Webmaster Tools
- Yahoo Site Explorer
- Open Site Explorer
SEO & Local Search
- Hitwise Announces January Search Market Share Numbers
- Bing Searches Increase 5 Percent in January 2010
- Yahoo Site Explorer
- Open Site Explorer
- Solo SEO Link Search Tool
- GetListed.org
- Universal Business Listing
- Localeze
- Google Local Business Center – Category Tool
- Nielsen: Consumers Trust Real Friends and Virtual Strangers the Most
- Local Search Ranking Factors
- Yelp FAQ (most reviews are positive)
- Bazaarvoice Industry Statistics (most reviews are positive)
Getting Started with Adwords
Is your business advertising in search yet? As recommended by Don’t Fear The Forward, you need to deliver a holistic approach to your web marketing strategy by not only competing in organic search engine optimization but paid search. The first step to getting in the pay-per-click game is setting up a free account. Below is a link to an offer Google is currently running that will give an account with $75 to start. Setup you account and begin to monitoring your organic and paid search traffic results. You will need a healthy mix of both paid and organic search to compete in today’s economy.
https://services.google.com/fb/forms/adwordscoupon/
Top Ten Search Engine Marketing Terms
Is Search Engine Marketing a mystery to you? Interactive Marketer Nicola Ziandy breaks down the technical talk in a layman’s terms. Below are the top fifteen terms with a link to the complete article. When you are designing your website, you need to design and implement a search engine strategy to keep your website relevant.
Top Ten Search Engine Marketing Terms
- ALT Tag - Used to describe the content associated with a non-text based file, typically an image.
- Backlinks – The number of quality links from other websites directed to your website. This is part of link popularity and SEO marketing, the process of collecting quality links from other websites pointing to your own.
- Conversion Rate - This is the percentage of visitors to a site who actually take another action, like buying a product or filling out a survey. For example, if you want to collect survey data, and 20 people visit your site, but only 5 people complete the survey, you have a conversion rate of 25 percent.
- Crawler - An automatic function of some search engines that index a page, and then visit the pages that the initial page links to. It then indexes the pages it visits. As the cycle continues, search engines can index a massive number of pages very quickly.
- Keywords - The terms that a user enters into a search engine. Can also signify the terms a web site is targeting to rank highly as part of their SEO marketing campaign.
- Landing Page - The actual page that a user lands on when he clicks through a search engine listing.
- Outbound Links - Any link on a web page to another web page, whether the page is on their site or another one.
- ROI - An acronym for “Return On Investment.” ROI is the percentage of profit from a given search engine marketing activity. For example, if you pay fifty dollars a month for CPC listings, and it leads to $500 in profit, your return on investment would be 1000%.
- Search Engine Marketing (SEM) - These solutions are the cumulative effort of marketing a web site using search engines. It includes the process of improving organic and/or paid listings, rapid inclusion and more to increase a web site’s visibility, also known as SEO marketing.
- Search Engine Optimization (SEO) - These solutions involve website analysis and adjustments (source code and visible text) to ensure the highest possible search engine positioning, also known as SEO marketing.
http://nicolaziady.com/2010/06/seo-marketing-terms-for-the-rest-of-us/
Successful SEO with Favicon
For successful SEO, you need make a favicon. What’s a favicon? The little 10×10 pixel graphic you see in your browser tab is a favicon and Google smiles on sites that include one in their directory. If you do not have one for your website, there are many tools that will allow you to create one.
http://www.favicongenerator.com/
Search Engine Optimization Links
As you continue to build your website having it pull up high in the search rankings is extremely important. Below are a series of links that will direct to you search engine success.
SEO Success Pyramid
- SEO Success Pyramid
- Search Engine Land
- Search Engine Guide
- SEO Book
- SEOmoz
- Keyword Discovery
- WordTracker
- WordStream
- Firefox Web Browser
- SEO for Firefox
- Google Webmaster Tools
- Yahoo Site Explorer
- Open Site Explorer
SEO & Local Search
- Hitwise Announces January Search Market Share Numbers
- Bing Searches Increase 5 Percent in January 2010
- Yahoo Site Explorer
- Open Site Explorer
- Solo SEO Link Search Tool
- GetListed.org
- Universal Business Listing
- Localeze
- Google Local Business Center – Category Tool
- Nielsen: Consumers Trust Real Friends and Virtual Strangers the Most
- Local Search Ranking Factors
- Yelp FAQ (most reviews are positive)
- Bazaarvoice Industry Statistics (most reviews are positive)
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